Paid Media Coordinator

  • Growth Telecom
  • São Paulo, São Paulo

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The Performance Marketing Coordinator is a functional leader in the growth team that reports directly to the Performance Manager. As a functional leader the Performance Marketing Coordinator will manage collaborators cross squad based on their function in the squad. Initially this will be SEM professionals. The Performance Marketing Coordinator acts similarly to other functional managers of distributed teams in product and engineering, such as the tech leads. For the Performance Manager the Performance Marketing Coordinator will be a crucial support that will guarantee that all squads are staffed with highly motivated and qualified professionals.

The main focus of the Performance Coordinator will be:
- Build a high performance, distributed media marketing team
- Career development
- Innovation and strategy
- Training
- Conflict resolution

I will go into more detail on each point in the following:

Build a high performance, distributed performance marketing team:
- Hire the right talent for each squad
- Formally evaluate team members based on their professional performance and cultural fit at least twice a year
- Lay off professionals that are not the right fit for Escale
- Develop individual strategies to retain top talent and promote top performers

Career development:
- Build a relationship of trust with all professionals so that they openly share their career goals.
- Try to create opportunities that align the professional goals of each collaborator with the needs of Escale and the growth teams
- Constantly coach professionals to help them progress and be more successful at Escale.
- Based on formal performance reviews create clear, actionable plans (PDI) for each employee so that they fully understand what is expected of them to make the next step in their career inside Escale.

Innovation and strategy:
- Be on top on what is happening in SEM marketing (news, articles, trends, conferences, benchmarking with market leaders)
- Participate in events nationally and internationally
- Help growth managers to constantly improve their team's media marketing strategy, processes and tactics
- Represent Escale as a thought leader in the inbound marketing industry

- Establish and teach best practices for each role
- Onboarding and training of new hires
- Organize internal or external trainings on important topics and trends in performance marketing
- Organize and incentivize knowledge exchange between squads

Conflict resolution:
- Be a mediator when conflict arises within growth teams
- Train people to be collaborative team players instead of ego driven individualists
- Create a culture where people are focused on the team results and not on their own personal goals
- Ensure that team players that do not search the spotlight get the recognition they deserve

- 3 years of relevant work experience for mid level (ideally startup experience and in B2C e-commerce or marketplace businesses as well as B2B businesses focused on SMEs)
- Deep understanding of paid marketing channels
- User centric mindset
- Strong sense of ownership and the ability to work autonomously
- "Whatever it takes" attitude
- Good leader and motivator
- Solid business sense and understanding of business metrics
- Strong analytical skills and experience with advanced analytics software, ideally Looker (could also be Tableau). SQL skills
- Flawless written and verbal communication skills